Our Guest Speakers Marie-France Laval, President, Alliances Telesoft Inc., and Catalina Briceño, Director of Operations, Salambo Productions Inc, present strategies and tools each has developed in the Mini-conference From e-Marketing to Electronic Commerce.
Wednesday, February 25th, 6:00 pm to 8:00 pm
Venue: 4001 Berri, Suite 200, Sherbrooke Metro
Entrance Fee: $10.00, Students and Artists: $5.00
Free for Members of Studio XX
From e-Marketing to Electronic Commerce
The arrival of Web 2.0 transformed the Internet into a communal space where every day, more and more of people circulate and contribute. The past several years have witnessed the arrival of a multitude of content and participative Web sites ranging from personal archives (Flickr, YouTube, Vimeo) to social networks (Facebook, MySpace), to video game productions especially conceived for the Web (Têtes à claques). Content initially created for other platforms such as television or film, have now found a second life on the Internet. Statistics point to over a billion video and content-driven sites currently online.
The Internet can also be a powerful promotional tool. Most people perceive a Web site as a calling card. We’ve grown accustomed to seeing our names indexed alongside multiple addresses on a Google search. But how much do we really know about the Internet’s full potential for promoting and commercializing goods or services?
The Internet can be used for promotional ends, to create a community, to give notoriety to a product or service and finally, to sell either. Do you have all the keys at your disposal to draw maximum traffic to your site? Do you know how to use social utility and networking websites to their fullest advantage? Do you fully understand what is meant by and involved in Electronic Commerce? It doesn’t matter who you are or what you wish to promote, the core question is: who is your target market and how can you reach it?
Our guests, Catalina Briceño and Marie-France Laval, are renowned observers and participants in this realm. They will present strategies and tools each has developed in her respective field.
Marie-France will introduce e-marketing tools and Internet promotional strategies, while Catalina will present the facets and factors involved in Electronic Commerce through a case study of the popular Web and mobile run-away hit series Têtes à claques.
These passionate speakers will provoke your imagination while offering clear ideas on how to personalize your site, perfect your strategies in a knowledge-based economy and how to commercialize your product or service via the Internet, no matter the size of your resources.
While the conference will be in French, the question period will be bilingual.
Light fare and beverages will be served.